In 2019 the Importance of Video Marketing can no longer be denied. In today’s social media focused environment producing corporate videos is one of the best things you can do to market your business. Here are just a few benefits of creating corporate videos for your business.
Exciting new vehicle for content marketing
Creating a corporate video not only drives traffic to your site but also introduces your content in a new and exciting format! Video marketing allows you to visually communicate your business offering/s with personality and creative flair. Investing in video production is also great for building your brand, as videos can be posted on your website, landing pages, online promotional material, social media, emails and more.
Return on investment and longevity
A high quality promotional video is pretty much a sure-fire way to provide a good return on investment. For instance websites with a video intro have proven to increase sales conversions by as much as 40%. And videos have no expiry date, they can remain on your website and social channels for extended periods of time.
Videos are not only powerful marketing tools but play a psychological role in connecting with your target audience with your business on a very personal level, without the need for face-to-face interaction. Videos establish a deeper connection to a wider pool of prospects in a very short amount of time. Promotional videos can engage consumers, ignite emotions and foster trust by giving a glimpse into the workings of your business.
Most people know that Google owns YouTube? But did you know Google bought Youtube for billions of dollars because they know many years ago that consumers and people in general would be consuming videos at a much higher rate than any other format. Today thanks to Google promotional videos generate a lot more traffic and trust for your website, giving you the advantage to potentially rank higher in search results than your competitors.
If you’re looking to create a stranger brand and convert more sales than gives us a call to find out how easy it is to begin marketing your business using video marketing.